Economic Forecast - Ad Forecaster Raises 2024 Prediction Amid Improving Economic Outlook
28-03-2024 04:00
While the U.S. ad market in 2023 was ‘relatively resilient,’ the outlook for 2024 looks stronger, according to Magna.
U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum
Magna’s latest projection is for growth of 9.2 percent to $369 billion, up from its December estimate of 8.4 percent, with "premium long-form streaming" among the outperformers.
The Market News Today: US GDP Forecast at 3.2%, Eyes on Fed and Market Response
Key US economic data – steady GDP, rising jobless claims, home sales rebound – to sway Fed moves, stocks, rates, dollar, and gold.
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